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To begin, what is neurolifeworks? Why are you doing it? And who are you, again? All pertinent questions. Let’s dive right in. What is neurolifeworks? The purpose of neurolifeworks is to connect you with insights and information to help you:
Why are you doing it? To help you better understand the brain-science informing who we are, why we think the way we do, and do the things we do. So much of neuroscience currently is presented in dense, complex packaging that is a barrier for people who are busy, in a constant juggle of competing priorities, and simply aren’t inclined to seek out and read lengthy treatises on anything, and especially not on brain science. That said, it’s fascinating and drives very nearly everything we do, so the intent here is to present practical elements of it in easy-to-digest, engaging bite-sized chunks of awareness-building. And who are you, again? While I more formally introduce myself here, I work with clients (from start-ups to Fortune 500 mulitnationals) all over the world on creating and sustaining meaningful change. Through my work, I’ve learned a lot about why most personal and organizational change doesn’t work. Conversely, I’ve also learned what works, and really, much of it comes down to, you got it: our brains and working with vs. against them.
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